SEO Specialist

As Search Engine Optimization Specialist you maximize the volume of inbound organic traffic from search engines to our website by defining, applying and supporting the SEO strategy. This by managing all search engine optimization activities as link building and keyword strategy. You analyze, review and implement optimization changes to the digital channels, to increase rankings on all major search networks.

You report to the Web Manager.


Your assignment:

  • You research and implement search engine optimisation recommendations and follow up
  • You develop and implement link building tactical plan
  • You perform ongoing keyword discovery, expansion and optimization by being obsessed with checking and tweaking your keyword strategy
  • You are a metadata sculpting expert
  • You research, analyse and follow up competitor advertising links
  • You work with content editors, sales and marketing teams to drive Search Engine Optimization and keep content fresh and optimized
  • You have the knowhow why human and robots are not reading the same sitemaps and being able to structure them
  • You work closely with and contribute to the SEM plan, implementation and follow up
  • You are able to act as SEO guru and spread the mind-set in other teams/functions


Your profile:

  • You are an expert in content strategy, SEO and SEM
  • You are driven by the will to continually learn, fine-tune your skills, and experiment to discover how the industry is shifting
  • You have the experience to build inbound organic search traffic and improve SERPs
  • You have a deep understanding of mobile strategy and how it relates to SEO
  • You have proven SEO experience including popular keyword tools and building/administering content in CMS environments
  • You have a solid understanding of
  • You have the willingness and passion in transforming IKEA to be the world’s leading multichannel home furnishing retailer
  • You are inspired by working in face paced and complex environments
  • You contribute to an environment where the IKEA culture is a strong and living reality that embraces the diversity of co-workers and customers.
  • Outstanding ability to think creatively, strategically and identify and resolve problems
  • You lead business and people together


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