Marketing Officer

MeDirect is an innovative online bank with a very strong focus on client satisfaction. To strenghten our team and further develop the bank, we are looking for a Marketing Officer to support and help execute the marketing- and communication strategy


1. Online & Offline marketing

• Responsible for the accurate and timely execution of Marketing projects & campaigns (online, radio, tv, print, events). Closely follow the project scope and deadlines throughout the project life cycle. Accurate and timely delivery of marketing content such as banners, texts, documents (brochures, quarterly report).

• Analyse and control the performance of paid search results, organic search results and affiliate programs. Identify possible strategic enhancements and share best practices.

• Social media management (publication of content & engagement in conversations with customers or prospects) • Update on a daily basis the Marketing Dashboard with KPI’s: website audience, conversions, traffic sources, sales funnel and campaign advertising results.

2. Website

• Analyse clicks and conversion rates on website

• Run A/B tests on a continuous basis

• Quickly synthesize results and propose changes to optimize performance and ROI.

• Support the introduction of new functionalities and products. Propose texts and layout.

3. E-mail marketing

• Create commercial e-mails with the objective to inform, up- and cross-sell

• Track, measure, report and improve results 4. Marketing database & research

• Collect, centralise and analyse customer information.

• Setup and follow-up of a monthly client satisfaction survey (Net Promotor Score)

• Support the setup and execution of market and brand research

Experience & Profile

• A bachelor or master in Marketing, Communication

• 3 to 5 years of experience in a marketing or communication environment

• Fluency in French, Dutch and English

• Analytical skills, experience with project-based working and managing external suppliers

• Eager to learn and you follow-up on the latest marketing trends

• Flexible, able to multitask and a team player

• You feel comfortable in a dynamic and continuous changing environment.

• Graphical knowledge is a plus.

• Banking experience is a plus


We offer an inspiring and challenging job in an innovative market. You will be part of the marketing team within a dynamic company based in the heart of Brussels. A competitive remuneration package, including a company car, commensurate with your qualifications and experience.

Please apply via this link

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