EMERGING TRENDS FOR PROGRAMMATIC ADVERTISING

Every advertiser and marketer knows that targeting the most relevant audience for their message is critical to increase performance. As programmatic technologies and approaches dominate the digital display, 2016 will certainly be an interesting year in the evolution of programmatic advertising with the increase of Mobile programmatic and video RTB, the rise of ad-blocking, the industry self-regulations and the improvement of viewability.

Join us during this half day and discover how programmatic Media buying is evolving and changing the face of online advertising industry.

Agenda : 12.30 PM - 18.30 PM

  • adexchange
  • ipb
  • improvedigital
  • Gamned
  • spotx
  • inside
  • thehotel