PROGRAMME 12.00 - 12.35 Welcome 12.40 - 13.05 Going 100% programmatic - How Microsoft and AppNexus completely changed the classic business model Ulrik Krag Morell: AppNexus 13.05 - 13.30 Breaking down borders: how programmatic enables companies to run global strategies Rebecca Crown: Tradelab 13.30 - 13.55 From Frankenstein to Superman Joelle Frijters: Improve Digital 13.55 - 14.20 A Belgian story about data & creativity in programmatic 14.20 - 14.45 RTB, DCO ,Cross devices & DOOH. Facts & figures Michel Pigneret: Gamned! 14.45 - 15.10 The battle for control Elwin Gastelaars: SpotX 15.10 - 15.25 Networking Break 15.25 - 15.50 IPadex, a 360° strategy 15.50 - 16.15 Cross-device & Mobile advertising PEPIJN BREIJDER: Criteo 16.15 -16.40 Winning the moments that matter with programmatic 16.40 - 17.05 How to anticipate the future with a Meta DSP? 17.05 - 17.30 5 key-elements for successful campaigns Alex Van de Wal: Proximus 17.30 - 17.55 Advanced retargeting with Programmatic : a case in the automotive sector Damien Nicolas: MEC 17.55 - 18.00 Closing Note 18.00 - 19.00 Cocktail REGISTER NOW AND BRING A GUEST FOR FREE SPONSORINGInterested in sponsoring please contact : Stéphanie Demunck - T: +32(0)2 349 35 65 SPEAKERSRenown speakers will be sharing their experience and insights about Real-Time Bidding. UPCOMING EVENTSCheck the agenda of our upcoming events.