Prioritizing customer-centricity in Pharma

New content, new tools, new data

 

Pharmaceutical companies play a pivotal role in the healthcare landscape, contributing significantly to improved outcomes and saving countless lives annually. However, their influence in the global ecosystem is steadily growing and diversifying. The Pharmaceutical industry is increasingly engaging with patients, embracing digital health initiatives, and contributing to the development of guidelines. Furthermore, there's a growing awareness within the industry about its societal responsibilities, prompting a shift towards ethical frameworks beyond traditional economic considerations. While there's still progress to be made, pharma's leadership trajectory is undeniable.

However, amidst this evolution, the term "omnichannel" is often cited as pivotal for pharmaceutical companies. Yet, does it fully encapsulate the myriad channels influencing physicians and patients? The answer is no. Traditional approaches tend to overlook third-party channels and many other implicit channels, leaving gaps in understanding. Moreover, with the rapid advancement of digital technologies, including artificial intelligence and data-driven decision-making, the concept of omnichannel itself is being reimagined. Simultaneously, the needs of healthcare providers (HCPs) and patients have undergone significant evolution, particularly in light of recent global events such as the pandemic. As a result, the concept of omnichannel is becoming obsolete, making way for a more nuanced approach: Customer Centricity.

In this evolving landscape, the pharmaceutical industry must adapt to avoid reducing "omnichannel" to merely a buzzword. This shift towards customer-centric approaches will be explored further at the Digital Pharma Summit. Join us to discover how the industry is navigating these changes and shaping its future.

 

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SPEAKERS

Renowned and international speakers will be sharing their experience and insights about the impact of digital.

 Pierre De Nayer
Pierre De Nayer

VP Strategic Market Development

Medscape/WebMD

 Denise Silber
Denise Silber

CEO

Basil Strategies Consultancy

 Jean-Sébastien Struyf
Jean-Sébastien Struyf

Senior consultant LIfe Sciences Industry

Mediquality

 Daniela Clape
Daniela Clape

Founder

Xpeer

 Karen Crabbé
Karen Crabbé

Health Data Policy Expert

Pharma.be

 Erik Belleville
Erik Belleville

Managing Owner

Onkowissen

 Bob Moens
Bob Moens

General Manager

Move UP

 Lesly Janssens
Lesly Janssens

Industry lead chemicals & pharma

delaware BeLux

 Stéphanie Brulet
Stéphanie Brulet

Customer Experience & Strategic Insight Manager

Novo Nordisk

 Wouter Labeeuw
Wouter Labeeuw

Industry lead chemicals & pharma

delaware BeLux

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