You report to the Web Manager.

Your assignment:

• You research and implement search engine optimisation recommendations and follow up
• You develop and implement link building tactical plan
• You perform ongoing keyword discovery, expansion and optimization by being obsessed with checking and tweaking your keyword strategy
• You are a metadata sculpting expert
• You research, analyse and follow up competitor advertising links
• You work with content editors, sales and marketing teams to drive Search Engine Optimization and keep content fresh and optimized
• You have the knowhow why human and robots are not reading the same sitemaps and being able to structure them
• You work closely with and contribute to the SEM plan, implementation and follow up
• You are able to act as SEO guru and spread the mind-set in other teams/functions

Your profile:

• You are an expert in content strategy, SEO and SEM
• You are driven by the will to continually learn, fine-tune your skills, and experiment to discover how the industry is shifting
• You have the experience to build inbound organic search traffic and improve SERPs
• You have a deep understanding of mobile strategy and how it relates to SEO
• You have proven SEO experience including popular keyword tools and building/administering content in CMS environments
• You have a solid understanding of
• You have the willingness and passion in transforming IKEA to be the world’s leading multichannel home furnishing retailer
• You are inspired by working in face paced and complex environments
• You contribute to an environment where the IKEA culture is a strong and living reality that embraces the diversity of co-workers and customers.
• Outstanding ability to think creatively, strategically and identify and resolve problems
• You lead business and people together

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