MAIN RESPONSIBILITIES:

WEBSITE(S)

Manage the corporate website & support 40 countries with their local websites;

• Optimize corporate storytelling, design & user experience •Corporate content management through the CMS (Tridion) & optimization of blueprints, templates, processes, … for the localization of this content

• Roll-out mobile websites

• Translate business requests to briefings for IT, software providers & developers

• Channel website information requests Dashboarding & web analytics

• Monitor, analyze & benchmark website results (Google Analytics, dashboarding, A/B testing, …)

• Tagging of site and campaigns

• Gather & share cases and best practices from top performing countries Search engine optimization (& SEA)

• Keyword analysis, page content optimization, technical optimizations, …

• Test, analyze, implement

• Support local Puratos marketing teams (& HQ marketers) with their SEO efforts Closely work together with the conversation manager to make the Puratos website(s) the prime content hub (blog, news, interactive content, …) for our social media efforts. Present & communicate results of our website efforts

E-MAIL MARKETING

Improve data gathering efforts Set up Group Communication e-mail campaigns and newsletters Manage E-mail marketing tool (SmartFocus Campaign Commander) and maximize usage & ROI across the Group Monitor, analyze & benchmark Gather & share cases and best practices from top performing countries Support local Puratos marketing teams with their E-mail marketing efforts

DIGITAL CRM

Evangelize the usage & opportunities of digital data for marketing & sales purposes Creation of a personalized website space for visitors (identification, profiling, targeting, …)

Connecting the web communication efforts to the Global Puratos CRM database in order to:

• Gather behavior & profiling data

• Capture leads

• Improve data quality & completeness

• Optimize segmentation

MARKETING & COMMUNICATION SUPPORT FOCUSED ON 4 STRATEGIC MEDIA

PR: support PR communications, press releases and the overall approach to communicate with stakeholders

Events : support the organization of events aimed at boosting the corporate brand image towards our customers

One-to-one communication : support the development of sales support tools and creative B2B communication actions through a relevant and well-chosen mix of channels

PROFILE

– You have 5 years of experience in a communication or marketing function, preferably in an international context and within the FMCG or B2B sector.

– You are fluent in English and have a good knowledge of French or Dutch.

– You have a sound knowledge of CMS systems, technology, digital design, user experience, SEO and web analytics.

– You are data driven and have a focus on quality and attention for detail. You are very organized, allowing you to manage projects with many moving parts.

– You have very strong communication skills (written and oral). You are curious, appreciate to be in contact with a lot of different people and take initiative.

– An interest to learn and know more about the world of bread, patisserie and chocolate and a special affinity for all things digital. Keeping up with web technologies and awareness of the latest digital trends is part of who you are.

– You set yourself demanding goals and demolish obstacles to achieve them.

OFFER

Puratos provides you the opportunity to work for an innovative, high-performance and fast-growing company. We created an entrepreneurial environment that encourages staff to take initiatives and suggest ideas that will contribute to the success of the company. You’ll have multiple contacts in a young and dynamic team in an international work environment. Of course Puratos offers a competitive salary with extra perks and a company car, but even more, we offer you a position that you can further develop and shape.

CONTACT  gpetit@puratos.com