Functional Analyst

Published on 2014-03-20

As a Functional Analyst, you'll be involved in various phases of digital projects for marketing communications, digital development or digital transformation. You'll collaborate with the customer and inside the agency with strategic planners, designer,...

Responsibilities

Depending on your experience, your responsibilities will include:

In the analysis phase:

Research and capture the business requirements.
Propose concept and solution based on these requirements, taking into account consumer needs, and define priorities in the functional requirements.
Define customer journey, actions and interactions
Liaise with the technical team to validate that the implemented solution meets functional requirements.
Define information architecture and content framework
Define KPI’s based on Business objectives
In the design phase:
Translate the business requirements into functional specifications and document them
Validate the functional specifications against usability and accessibility principles to come to an optimum user-centered design.
Provide assistance to the project team and when necessary, provide clarification of all documents.
Be capable to shape the user interaction towards the most optimal customer journey and user interface being web, mobile or cross-channel interaction
Wireframe and define clickable mockups
Asses user interactions vs business objectives and success criteria
In the testing phase
Take ownership of the testing process
Create use cases and test plans
Analyze test results and provide feedback
Take a sharp view on conversion and customer journey paths
Business function
Estimate workload to write a functional analysis for resource planning and offers
You work as part of the Strategy and Customer engagement team
Cross functional report to the project manager and Head of Strategy

As a functional analyst you are capable of defining what needs to be crafted to make digital and interactive concepts achieve the best possible customer engagement in line with business and communication objectives.

Requirements

· You have a degree of higher education

· You have 2-3 years experience as a Functional Analyst and preferably in web-related projects

· You have a good knowledge of the digital world and trends in the industry

· You are aware of usability principles and user-centered design

· You understand the modern consumer and how he uses connected devices

· You are not afraid to start from a mobie first approach.

· You can work independently, you are structured, organized and you have attention for detail

· You can manage multiple tasks across multiple projects

· You are accountable and resistant to stress

· You are a team player

· You are at least bilingual: Dutch and/or French and English