ESKO

Esko (part of the Danaher Group) is the worldwide market leader with software for packaging buyers, designers and manufacturers and hardware products for the packaging, label, sign and display industries. With Headquarters in Ghent - Belgium, Esko employs around 1,200 people worldwide. Its global sales and support organization covers Europe, the Americas, Greater China, Asia/Pacific and Japan.

DANAHER

Danaher is a Fortune 250, NYSE-listed, science and technology leader that designs, manufactures, and markets innovative products and services to professional, medical, industrial, and commercial customers.  Our portfolio of premier brands is among the most highly recognized in each of the markets we serve.  Our 59,000 associates around the world serve customers in more than 125 countries.

Description

As Email Marketing Campaign Specialist, you will be responsible for the efficient implementation and execution of e-marketing campaigns with as an ultimate goal the generation of sales ready web leads.
You will be part of the Digital marketing team that will provide you with content, layout, databases, and everything you need to successfully run campaigns (from initiation to sale).
You will be involved in the preparation and tool selection and you are the marketing automation expert in an international environment.

Main responsibilities:

- You will be responsible for the Opt-in/opt-out management
- You master content and assets in a marketing automation tool
- You create lead scoring models
- You manage analytics and measurement tools
- You are responsible for A/B testing
- You will follow the landing page lead flow
- You assist with list scrubbing and data imports
- You will develop and implement lead nurturing programs
- You configure and deploy marketing automation solutions and integrate them with Salesforce.com
- You will work with the rest of marketing to develop strategies/implementation plans, design and execute automated marketing campaigns and programs
- You assess marketing automation performance and provide recommendations to the marketing team
- You advise on best practices with regards to marketing automation capabilities, testing, projected results
- You train global users

Profile:

- You are familiar with e-mail marketing and marketing automation tools (e.g. Eloqua, Marketo, Act-on, etc.)
- You are result-oriented and have excellent analytical and communication skills
- You are well organized and a real team player
- You are creative (beyond program execution pushing things further)
- You are pro-active, hands-on and a real explorer (not scared to get your mental hands dirty)
- You have the ability to design solutions based on specific and corporate objectives
- You have an excellent knowledge of English, other languages are a plus

Interested?

Our customers need our creativity and innovation, and they expect it in our people too. So we’re looking for talented individuals who are willing to stand out from the crowd and show us the difference they can make. In return, we offer focus and perspective, the change to create cutting edge solutions and add color to your career.

Apply online: Click here and upload your CV and motivation letter.

Maaike Heynderickx
HR Officer – Recruitment EMEA
Kortrijksesteenweg 1095
B-9051 Gent