Product launches are pivotal moments for pharmaceutical companies, and for the product managers working for them.  Most often, the long-term success of a drug will largely depend on the success of its launch.  It needs to be prepared well in advance,  be comprehensive and, in today's world,  needs to encompass the new channels, with the aim to be  fully Omnichannel. But, despite many studies having proven the fact that third party players should be called in, pharmaceutical companies still mostly rely on their own channels and own resources.  In a "dialogue-based" format between themselves, Pierre and Jean Sebastian will show how pharmaceutical companies could excel while launching a product, through a digital savvy approach, piggy-backing on HCP's ecosystem, and leveraging the channels they usually use. 
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Jean-Sébastien brings over 30 years of experience in the Pharma/Healthcare/Life Sciences industry, with a proven track record in sales, marketing, and operations at both the local and international level in major companies such as Novartis and BMS. In his most recent roles as a senior consultant, he has worked with life sciences companies around the world to develop true omnichannel customer engagement strategies. Jean-Sébastien also has experience as a CEO, having successfully run an eHealth start-up and developed business activities in the field of oncology. His entrepreneurial mindset has allowed him to stay in touch with patients and healthcare professionals while driving innovation in the industry.