Health marketeer, Author
The patient is no longer patient
"The Patient is no longer patient” describes how the patient has evolved in the past couple of years, putting forward a whole new range of expectations that actually challenges the entire healthcare setting. Christophe will elaborate on what expectations may be most important in putting the patient central. But his talk will even challenge companies to go one step further and help the patient with his/her true aspirations: be(com)ing healthy & happy.