Digital tools have been around for more than twenty years. Trends have come and gone. Pharma companies have invested in digital to do different things, in different ways, at different times. This talk will launch the Summit, by attempting to describe the panorama (primarily in Europe) of pharma’s varying approach to digital,through three questions: What has been tried by pharma? Which models are emerging? What are the key questions ? A digital health thought leader and social media influencer with a background in pharma and start-ups, Denise Silber is a bilingual emcee and speaker, and the founder of Basil Strategies and Doctors 2.0 & You. Basil Strategies supports industry and start-ups with digital marketing, communication, social media, and, as well, coaching for managers. Doctors 2.0 & You support medical event organizers with program strategy, speakers, animations, and communication-related to digital health. A Harvard MBA originally from New York, Denise has authored multiple publications in both English and French. She was awarded the French Legion of Honor in 2011, is on multiple top ten influencer lists, and in 2018, was named to the #InspiringFifty women in tech in France.