Kevin Raymakers

Kevin Raymakers

Global Director Customer Engagement

Pfizer

DIFFERENT MINDSETS TOWARDS TECHNOLOGIC INNOVATION IN PHARMA AND THEIR POSSIBLE FUTURE IMPACT

The idea is to show the duality of mindsets in which pharma companies live now concerning technology. Many are still very much opposed as they have been doing business the same way, for a very long time – especially in marketing. With technology rapidly advancing and the influx of the younger generation, they are now confronted to a mandatory change of mindset. But at the same time, they are also looking at this new technology to save patients’ lives.