Laura, campaign manager specialized in influencer marketing at Efluenz. With her expertise in designing and managing effective social media campaigns, she'll be sharing unique perspectives on the impact of influencer marketing at the Social Media Summit.
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Cleantok: Turning Cleaning Content into Brand Success, The Vileda Case

Dive into the world of Cleantok, the TikTok trend dedicated to cleaning that turns everyday chores into captivating viral content! In this session, we’ll team up with Space to reveal the secrets behind Cleantok’s popularity and share a case study on how Vileda leveraged this trend to boost engagement and drive sales.

Here’s what’s on the agenda:

• Why Cleantok fascinates millions of users,
• How brands can authentically connect with this trend,
• The strategies and results of Vileda’s successful campaign.