MIXX AWARDS GOLD WINNER

Harnessing Attention Time for optimal campaign impact
9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of their ads, they are now forced to reflect more than ever on how to capture people’s attention. But what can we do from a media perspective?

Collect&Go, market leader in online grocery shopping and part of Colruyt Group, gave Semetis the challenge to go on a hunt for a solution that could measure the real impact of their advertising, and eventually help increase the attention time of consumers for their ads.