FABIO PELLEGRINI

FABIO PELLEGRINI
Programmatic/DCO Lead Benelux
Samsung

MIXX AWARDS GOLD WINNER

Samsung - Video Intelligence
Samsung, AdSomeNoise and Space built a dynamic video ecosystem powered by an automated decision tree with multiple scenarios. This allowed real-time adaptation from device specifications to promotional content, legal disclaimers, and end cards. The result? An unseen level of message personalization.