MIXX AWARDS GOLD WINNER

Proximus Fiber Hyper Run in Fortnite
Bridging worlds: How Proximus connected with gamers thanks to an innovative influencer marketing campaign! - Proximus Fiber's claim of being Belgium's fastest internet needed a marketing approach as fast-paced and dynamic as its target audience - the gaming community. We're here to share our unique approach: a Fortnite-based metaverse combined with a targeted influencer marketing campaign. This session will delve into how we engaged a challenging audience, creating a buzz in the gaming world and beyond. Join us to uncover the strategies that led to tens of thousands of gamers experiencing the Proximus Fiber brand like never before.
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As Team Lead Performance Marketing at Proximus, Yordi has consistently driven sales results by transforming the digital communication strategy. At the core of the performance approach lies a well-oiled, data-driven and personalized campaign machine which is continuously optimised through experimentation. When he’s not exploring the digital world of tomorrow, he’s happiest when hiking in the mountains.