MIXX AWARDS GOLD WINNER

Proximus Fiber Hyper Run in Fortnite
Bridging worlds: How Proximus connected with gamers thanks to an innovative influencer marketing campaign! - Proximus Fiber's claim of being Belgium's fastest internet needed a marketing approach as fast-paced and dynamic as its target audience - the gaming community. We're here to share our unique approach: a Fortnite-based metaverse combined with a targeted influencer marketing campaign. This session will delve into how we engaged a challenging audience, creating a buzz in the gaming world and beyond. Join us to uncover the strategies that led to tens of thousands of gamers experiencing the Proximus Fiber brand like never before.
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Laurens Janssens is the co-founder of Adshot.io, a pioneering Belgian influencer marketing agency. As lead of business development since September 2017, he has transformed Adshot into a key player in the influencer marketing industry and established award-winning influencer marketing campaigns on social media platforms such as TikTok, Twitch and Instagram.