Futurefluenz: Authenticity meets Creativity

Welcome to a world where authenticity reigns, consumers create, and AI shapes marketing's path. Today, we explore two game-changers: User-Generated Content (UGC) and Artificial Intelligence (AI), merging with social trends. This redefines influence, ushering in a new brand-consumer era. Discover the opportunities and challenges ahead as we uncover how these elements revolutionize influencer marketing, propelling brands to new heights of relevance and engagement."  Step into a realm where authenticity takes the lead, where consumers evolve into creators, and AI shapes the future of marketing.
_____________________________________
Katrien De Vos is the Head of Business Development at Efluenz, a successful influencer marketing agency that in 3 years outgrew the startup status and became one of the biggest players in the Belgian and French market. Efluenz thas a partnership with leading advertising company Group Rossel, operates with a team of 15 people, and little by little takes over the European influencer market.