ALEX VAN DE WAL

ALEX VAN DE WAL
Performance Marketing
Proximus

Dual Power

We will elaborate on the mechanics of working closely together with our media-agency. There is a growing number of companies that are insourcing their media buying activities. Or they are thinking about it. Maybe your company is thinking about it as well, or some of your clients are. Proximus is progressively insourcing knowledge and experience in Programmatic Media Buying. We will share insights of the reasoning behind it, and the way we are making it work. As there is no rose without thorns, we will guide you through possible pitfalls and what success looks like.