Isabelle started her career on the publisher side. Offline for 6 years, programmatic was appearing on the market. She decided to re-study a master's degree in digital with, as thesis choice, “programmatic in TV, a myth or a reality”. After this master's degree, she decided to link theory to practice and began to work as Programmatic Campaign Manager within IPG Mediabrands. 10 years later, and after managing the programmatic department, she now manages Kinesso, IPG's global digital entity.