Programmatic in a competitive environment : from innovation to performance

Passionate by data-driven marketing, Simon Mahieu is a result oriented marketer with an experience in affiliate marketing through development of customer acquisition, customer retention, CRM & Life Time Value programs. Working for an international company, he has built a strong knowledge on how advertising can lead to brand awareness, quality traffic and conversions to develop business. Marketing funnel, marketing mix modelling, customer journey and user experience are ones of his top priorities in his digital career.