AI in shaping the consumer experience

Decoding ai will talk about how times have changed from new Ps of marketing from "product,price,place and promotion" to "participation/people, platform, prediction and smart phones" -- it will also share basics to advance level of machine learning/ai - and how it used in programmatic world - with real time examples of how to predicting your most likely hood consumer using ai models in marketing. 

What will you learn -  Basic and Advance level of ai and machine learning + how its is used in Programmatic/Digital world and other interesting facts.

Tush is Global Head of Programmatic Marketing– responsible for advertising, tech, data, ai and machine learning for programmatic advertising at Hellofresh Global.

He has more than 8 years of experience in strategic marketing planning, cross-functional project management, advertising and direct marketing, incisive revenue management, new product launch, Programmatic Buying, Ai, ML, Brand Safety and consultancy.

He has worked across 2 continents physically (Asia & Europe) with marketing team to deliver their goals from creative, strategic and technology driven goals from advanced digital level to ground level of the marketing pyramid in various categories such as FMCG, Automobile, Healthcare, Senior Living and Men’s Grooming Products and helped the marketing teams to launch their brand with an impact in more than 20 markets and has implemented Programmatic activastion for more than 100 advertisers.