MIGUEL CASTAN

MIGUEL CASTAN
Global Programmatic Business Analyst
Nestlé

Nestlé journey to in-house Programmatic media technologies: challenges and opportunities

The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain. The starting point for Nestlé has been technology, this triggered significant changes in the organizational set up and in the relationships with media partners. Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities.