Building omni-channel audience architecture to underpin programmatic success

Programmatic is evolving at a rapid pace and paving the way more personalised, timely and behavioural led targeting precision. Consumers are the epicentre of every media planning and activation nowadays with expectations growing continuously from brands to deliver accordingly. This requires a shift to building an omni-channel audience strategy to underpin acquisition and go to market planning. Learn how Radisson Hotel Group is defining cross-channel audience architecture and leveraging audiences to drive media transformation.

Velit Dundar is Director of Ecommerce EMEA at Radisson Hotel Group, leading ecommerce operations, digital acquisition, digital analytics and tag management. Velit holds MSc in Digital Marketing from Manchester Metropolitan University and various certifications. Velit is curious and passionate about everything digital, data, analytics, technology and customers experience. Having spent almost 15 years in digital and ecommerce, experiencing rapid changes and profound transformation, Velit believes continuous learning, critical thinking and reinventing oneself is the only way to be successful in today’s fast paced environment.