TUI’s in-house approach for building digital marketing maturity

A view in the programmatic in-house organization for TUI. How are they organized to sustain and grow its internal capabilities and maturity, which are built around the 3P’s of in housing: people, platforms and processes.
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Nicolas Elshout is managing Digital Marketing at TUI Belgium, the world’s largest tourism company. He has been working both in the local Belgium and Netherlands market, as in a global TUI Group function. Always focusing on pushing digital marketing maturity in terms of people, platforms and processes in order to achieve competitive advantage in the market.