NATIVE & PROGRAMMATIC: FRIENDS OR FOES?

Programmatic and Native advertising developed independently at first; however, an increasing amount of native inventory is now being traded programmatically. While in some ways the programmatic industry looks mature, the Programmatic Native market is still evolving & represents a huge opportunity for growth. 

Both have become necessary means of marketing products and services. However the question remains if they are able to work together efficiently and be the best solution to deliver a great user experience and scale your native advertising campaigns efficiently. In this session we will guide you through key concepts and data that will clear any misconceptions and give an answer to the question: Friends or Foes?