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Tim Karpisek

Marketing Strategist

iO

Tim Karpisek started out at marketing platfom EmailGarage in 2008, where had several sales, marketing & account management roles. In 2014 he was one of the core members of the team who launched the first Belgian marketing automation agency RAAK. In 2016 in his role as managing director, he was responsible for strategy & marketing results for clients such as Carglass, MediaMarkt, Colruyt,… and helped grow the agency on a 20% average per year. In 2019, RAAK was one of the first agencies to join Intracto Group, which later on rebranded to the current digital powerhouse: iO. To this day, Tim is responsible for strategy and business development within iO on the topics of automation, data, inbound marketing,.... He is a renowned speaker at marketing events and frequently lectures at colleges for higher education and universities.
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“Boost your marketing with data!”. Undoubtedly you have seen this headline pop up in a presentation, blog, whitepaper,… where you learn more on all new opportunities that data opens up for marketeers . While the theory is absolutely correct, we notice that effective realization is much harder to do. As a marketeer or data expert you will certainly have encountered difficulties on making data actionable, legacy IT systems, lack of resources, limitations in marketing technology, difficulty on proving marketing effectiveness and ROI,… and so on. In this presentation, Denis and Tim will share their insights on how to use data in marketing automation. Expect debunked myths and hands-on tips that will help you take a next steps in your data and/or marketing automation strategy