CLEVER AUTOMATION BOOSTS 'DE MOL'

For seven weeks, over one million viewers flocked to Belgian tv channel VIER for the iconic ‘De Mol’ tv series. Each week thousands voted for their suspected mole, hoping to win a fun prize.

Emakina was asked to provide a tailor-made second screen poll-game for the show’s many fans.

Marketing Automation was vital to create a seamless voting experience...

So, Emakina and Selligent took a big leap in user-centricity, while coping with authentication, fast content updates, massive traffic peaks, superfast result reporting and, most of all, delivering the results SBS was aiming for.

As a Marketing Automation-strategist at Emakina, Patrice guides Belgian and International clients in improving the user experiences they have with your brand and assures they meet or exceed your business objectives.

Cumulating 20 years of marketing & sales experience, Patrice has been working for the past 10 years within digital marketing & communication agencies, subsequently as Account Manager, Project Manager, Program Manager and Strategist. He has have been specializing in CRM & Marketing Automation projects since 2011, involving hands-on experience with platforms, such as Selligent Marketing Cloud.