CLEVER AUTOMATION BOOSTS 'DE MOL'

For seven weeks, over one million viewers flocked to Belgian tv channel VIER for the iconic ‘De Mol’ tv series. Each week thousands voted for their suspected mole, hoping to win a fun prize.

Emakina was asked to provide a tailor-made second screen poll-game for the show’s many fans.

Marketing Automation was vital to create a seamless voting experience...

So, Emakina and Selligent took a big leap in user-centricity, while coping with authentication, fast content updates, massive traffic peaks, superfast result reporting and, most of all, delivering the results SBS was aiming for.
 

Started in 1997 at Selligent as CRM consultant. Managed services teams in several North-European countries for Selligent and operated as sales executive in Benelux, Nordics and UK. As of 2005, Nicolas acts as Partner Manager and associated new partners for Selligent in more than 10 European countries. Since 2010, as Head of Partnership, his focus is mainly on Benelux helping digital agencies & consultants growing revenue by applying cooperative partner models. In this responsibility, joint go-to-market development and managing partners turned into a result-proven and established “partner-first” strategy.