Jérémie Alhadef
Performance marketing specialist
FNAC/VANDENBORRE
IMPROVED TARGETING OF MESSAGING
Via a change in our tool stack, we’ve enabled dynamic data to be integrated into the paid search campaign operation.
Passing dynamic fields into our campaign strategy has enabled us to setup business rules and automated scripts that optimize both the targeting and the text of our ads.
That change has also been a step closer to an automated operation and has therefore allowed us to save operational workload.
The angle of the presentation will be on how the addition of key technology partners can help businesses move incrementally towards marketing automation.
Via a change in our tool stack, we’ve enabled dynamic data to be integrated into the paid search campaign operation.
Passing dynamic fields into our campaign strategy has enabled us to setup business rules and automated scripts that optimize both the targeting and the text of our ads.
That change has also been a step closer to an automated operation and has therefore allowed us to save operational workload.
The angle of the presentation will be on how the addition of key technology partners can help businesses move incrementally towards marketing automation.
Biography
A business-minded e-commerce expert with over 10 years of international experience. I thrive at connecting the dots between data, technology and customer behaviour to optimise customer experience and therefore business success. After many years spent in the online gaming (Casino/Sports Betting) industry across Tel Aviv and London, I more recently transitioned into a role within retail as performance marketing specialist for Vanden Borre (part of the group Fnac Darty).