A TURNING POINT FOR  PROGRAMMATIC: ENTERING A PREDICTIVE ERA

We're in times of change in the programmatic ecosystem. The new era of Digital Marketing will be Predictive. Google Marketing Platform together with Cloud technology can make businesses work more efficiently and effectively in today’s complex digital environment.

Biography

Pieter-Jan is on a mission to 'simplify programmatic advertising'. He loves to combine his background in engineering with simple business narratives to explain programmatic advertising .
He started at Google as a call center specialist. Over the years, he worked as account manager, specialised in programmatic advertising, and became team lead of the Display and Video team in Northern Europe. 
Today he is working as Tech Lead for the Google Marketing Platform in Google Brussels.