HOW ARTIFICIAL INTELLIGENCE EMPOWERS BRANDS METAMORPHOSIS
 

Customer centricity, Marketing One to One are two outdated notions that have annoyed the Marketing Community for ten years since it has confronted it with its inability to build its Marketing by really taking into account the uniqueness of each customer ...
 

Today, AI allows the marketer to approach the consumer in his uniqueness and also frees teams from heavy and repetitive tasks to allow them to focus on activities that highlight very human qualities. Let's see how.
 

Biography

After studying at UCL and spending 10 years in the pharmaceutical industry, he then worked for two software publishers for marketers (ACTITO and the American publisher SAS, which took him to the 4 corners of Europe). In 2018, Albert Derasse created the Belgian subsidiary of the French group D-AIM, which simplifies and democratizes access to Data Science by providing companies with concrete solutions integrating Artificial Intelligence techniques to serve the singularity of the client.  

Thanks to these experiences, he was able to closely measure the added value of predictive algorithms and the strength of a successful integration with Marketing Automation solutions. This will be the subject of his speech following the publication in September of his book "Algorithme and Blues du Directeur Marketing, l'AI au service d'un Marketing Moderne" (Algorithm and Blues of the Marketing Director, AI at the service of Modern Marketing) published by Edipro.