6 AUTOMATION IDEAS AND 1 KEY STEP TO ACHIEVE YOUR GOALS

Marketing is something we all do and know. But which are the key spots where we should focus when doing Marketing Automation? Do we know what it really means? Marketing Automation is much more than a simple chain of emails coming after a form being filled. Marketing Automation is a technological answer to a question we have being asking for ages: how can we react to our audience? Or maybe, how should we react to them? Well, let’s see all of those key facts on how could we optimize our technological reactions and, most likely, we will discover something that will help us.

Biography

“If you want to go faster, walk alone. If you want to get further, go together.” I am Marketing Inbound and an Automation expert. “Inbound” refers to the need of having a consistent and coherent message across the different channels, specially for the digital ones. The “Automation” skill is a particularly convenient one in order to manage all of the different marketing touchpoints, combining a CMS-ownership together with a good expertise of a CRM treatment. For the last 2 years I have been at Sodexo Pass Belgium, working shoulder to shoulder with an incredible team, and trying to bring a better quality of life for every customer of us.