Harold Stinglhamber
Head Of Advertising
UNIVERSEM
CASE SOCO: HOW AUTOMATION DRIVES CUSTOM MESSAGES ALONG THE CUSTOMER JOURNEY
The customer journey in the car industry is long, with many digital touchpoints before conversion. How to customize the message to the right audience, or the right car to the right prospect? With full data signals from social media and Google, we developed dynamic acquisition and dynamic remarketing campaigns. The customized ads boosted conversions beyond expectations. Interesting cherry on the cake, even though SOCO’sshowrooms were, surprise, closed during the lockdown, the conversions remained stable. Once the shops opened again, the results exploded…
Biography
Harold Stinglhamber is Head of Advertising at Universem. As a digital advertising passionate, he develops custom digital advertising strategies and is responsible for the development of the advertising team and expertise at Universem.
After graduating from the Louvain School of Management and working as Marketing Manager for a communication agency, he joined Universem in 2016. First as Digital Advertising Consultant, to become Head of Advertising later on.
Obsessed with all things tech-related, Harold always manages to unlock the full potential of digital campaigns.
The customer journey in the car industry is long, with many digital touchpoints before conversion. How to customize the message to the right audience, or the right car to the right prospect? With full data signals from social media and Google, we developed dynamic acquisition and dynamic remarketing campaigns. The customized ads boosted conversions beyond expectations. Interesting cherry on the cake, even though SOCO’sshowrooms were, surprise, closed during the lockdown, the conversions remained stable. Once the shops opened again, the results exploded…
Biography
Harold Stinglhamber is Head of Advertising at Universem. As a digital advertising passionate, he develops custom digital advertising strategies and is responsible for the development of the advertising team and expertise at Universem.
After graduating from the Louvain School of Management and working as Marketing Manager for a communication agency, he joined Universem in 2016. First as Digital Advertising Consultant, to become Head of Advertising later on.
Obsessed with all things tech-related, Harold always manages to unlock the full potential of digital campaigns.