ACTIVATE DATA WITH LOYALTY PROGRAMS THANKS TO YOUR LOYALTY CARDS AND INCREASE CUSTOMER VALUE

New consumers want to receive offers and personalized messages and be involved in their relationship with brands. As for marketers, they want to build a long-term relationship with their customers and they want them to be loyal. Loyalty programs seem like the logical answer to that, but they must be done in a relevant way: it’s not enough to focus only on small rewards that a card system offer. Brands need to focus on emotions, experiences and relationships to offer programs that will be more appealing for clients. And it’s not even mandatory to set up a loyalty card for it…