How smart Marketing Automation of the real-time online ‘Mol-poll’ improved the UX and added excitement to the leading national tv-show.
 
For seven weeks, over one million viewers flocked to Belgian tv channel VIER for the iconic ‘De Mol’ tv series. Each week thousands voted for their suspected mole, hoping to win a fun prize.

Emakina was asked to provide a tailor-made second screen poll-game for the show’s many fans. Marketing Automation was vital to create a seamless voting experience...

So, Emakina and Selligent took a big leap in user-centricity, while coping with authentication, fast content updates, massive traffic peaks, superfast result reporting and, most of all, delivering the results SBS was aiming for.