In times where it has never been easier to avoid an overkill of marketing messages, ING reinforces its brand by aligning the different brand pillars (corporate, commercial, employer brand) under its "Do Your Thing" brand strategy. 
In this session, a duo of employer brand managers will talk you through the power of optimizing campaign messaging based on data insights.

They will be giving a sneak peek into ING’s biggest employer branding campaign so far; data-driven and authentic from the creative concept to the tactical campaign setup.