The customer journey in the car industry is long, with many digital touchpoints before conversion. How to customize the message to the right audience, or the right car to the right prospect? With full data signals from social media and Google, we developed dynamic acquisition and dynamic remarketing campaigns. The customized ads boosted conversions beyond expectations. Interesting cherry on the cake, even though SOCO’sshowrooms were, surprise, closed during the lockdown, the conversions remained stable. Once the shops opened again, the results exploded…