"Data is the new gold" you have probably heard it about a million times by now. But despite that data driven marketing is a talking point for over more than a decade, the majority of brands still flag that they are not getting the return that they would expect. 

In this sessions we will zoom in on some key insights : 

• what can we learn from brands who have successfully implemented a data driven approach 
• what are the quick wins that we can implement today 
• which evolutions can we expect in 2021/2022

It is RAAK’s mission to make data tangible and actionable, so expect a presentation full of insights, examples & practical tips that you can start implementing the next day.