Scaling a Family-Owned Business: Jeune Premiers Long-Term Strategy for Global Expansion

Jeune Premier, a family-owned luxury school bag business, was born to create a backpack that would showcase childrens’ personalities beyond the playground. Since 2012, the brand has grown and spread to various countries. Since 2021, to tackle seasonality and cultural variations, a specific long-term media strategy has been put in place to maximise low periods and peak periods.
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Fabian Van De Wiele is the owner and CEO of Clicktrust. He has been active in the digital media sector for over 15 years and advises national and international brands on how to run better digital media campaigns.