New trends in technology, urban regulations and environmental challenges are setting the path towards a new mobility paradigm in our society. Cars could become soon no longer welcomed in cities, amid of CO² emission threats and dieselgate scandal, but one fact is that the citizen and business demand for mobility is increasing. Business transformation, excellence in customer experience and seamless digital eco-systems are fundamentals building blocks for the marketing strategy of D’Ieteren, one of the oldest companies worldwide, active in the mobility and automotive industry since 1805. Let’s have a look in the future of mobility, automotive industry and how those challenges could become new marketing opportunities for a more sustainable, socially responsible and visionary future.
José Fernandez is Chief Customer Experience, Marketing & Digital Officer at D’Ieteren Auto since 2019 and Member of the Board of Directors. José brings a broad experience as marketer and executive leader acquired in the industry and at agency side, on digital marketing, CRM and data, creation and media expertise. After 10 years in Sales & Marketing in internal positions at Vandemoortle (Food/FMCG), he moved to the digital and technology side first as Associate Partner for Actito (CRM & Marketing Automation), contributing to the emergence of this European CRM Leader. He then joined LBi (now Digitas/Publicis) where he was appointed CEO in 2013 before joining the leading media agency Dentsu Aegis as Chief Commercial & Digital Officer. Next to his professional career, he is also professor at ICHEC Brussels Business School, in Digital Marketing & Communication.