MOVING FORWARD IN THE AUTOMATIVE INDUSTRY

14.50 - 15.15

José Fernandez

José Fernandez

Chief Customer Experience Officer
D\'Ieteren

New trends in technology, urban regulations and environmental challenges are setting the path towards a new mobility paradigm in our society.
Cars could become soon no longer welcomed in cities, amid of CO² emission threats and dieselgate scandal, but one fact is that the citizen and business demand for mobility is increasing. Business transformation, excellence in customer experience and seamless digital eco-systems are fundamentals building blocks for the marketing strategy of D’Ieteren, one of the oldest companies worldwide, active in the mobility and automotive industry since 1805.
Let’s have a look in the future of mobility, automotive industry and how those challenges could become new marketing opportunities for a more sustainable, socially responsible and visionary future.