Nicolas Elshout is managing Digital Marketing at TUI Belgium, the world’s largest tourism company. He has been working both in the local Belgium and Netherlands market, as in a global TUI Group function. Always focusing on pushing digital marketing maturity in terms of people, platforms and processes in order to achieve competitive advantage in the market.

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How to stand out in a highly competitive digital marketing arena that is changing at record pace, with the good and bad of AI.

Leveraging AI brings countless opportunities, but also challenges, which often make it hard to choose how and what to do with today. Worst case even resulting choice paralysis . Nicolas will share the vision and framework TUI leverages and how they’ve implemented some use cases in their organization.